Dental SEO vs. Sales Funnel – Which One is Better?
Any good marketing plan will require you to know where and how you can reach your target audience. This also applies to dental SEO. You will be able to capture the attention of your dental patients if you address their needs. This attention will help raise your rankings that will garner more attention and this cycle will continue.
Dental SEO and dental sales funnel are both essential to your practice. However, when it comes to dental SEO, there are several things that you can do to start the process of coming up with a solid and sound dental SEO strategy.
Include Relevant Keywords
While potential patients look for dentists, they also look for certain services, from yearly exams for children to bridges to teeth whitening. Long tail searches composed of several words tend to have lower volumes of search. However, the traffic coming in from such queries is often too targeted that are more than ready to convert into real customers. During website optimization, see to it that you add keywords and key phrases describing your offered services.
Get More Links
The quality and number of links to your site affect the rank of your website in search results for related keywords and key phrases to your business. It means that if your goal is to retain your good rankings, it is a must that you get quality links.
The best way to do this is to create quality content and reach out to industry leaders and bloggers to ask them to share your content if possible. Doing so will not only improve your search result rankings as this can help in positioning your practice as a leader in your field.
Links are important as far as dental SEO is concerned. These serve as endorsements or thumbs up for the published content of your practice. This is why search engines such as Google consider links as among their key factors for ranking.
Optimize for the Local Searches
People often search for local service providers when it comes to medicine and health. You will miss out on these prime potentials if the SEO plan you have doesn’t target certain geographic areas. The simplest way to boost your results is through including the name of your local town and the nearby towns to all of your website copies.
But, you also need to remember other aspects of your website. Aside from improving your copywriting, it is also a must to add locations to URLs and page titles. See to it that your business is also registered to local directory sites and Google Maps to help further increase your visibility in the local searches.
At the end of the day, the goal of dental SEO is to improve search engine visibility to attract more patients. However, it doesn’t mean they need to pay for your expertise and knowledge. SEO marketing for experienced dentists must be about establishing credibility as it generates revenue. One way to do this is through blogging.
Through writing blogs with tips for dental care, you can attract more potential patients and interested readers. Your search rankings will increase as your traffic also grows and you will become the first choice and authoritative source among those searching for a dentist in your local area.
If you want to use dental SEO instead of dental sales funnel, the tips above are the ones you should follow.